The younger generation will be expected to know the ins and outs of the online world of communication by future employers, said a current assistant professor at the University of Georgia’s Grady College of Journalism and Mass Communication this morning to a beginner journalism class of 15.
Kaye D. Sweetser, who specializes in social media as a public relations tool, explained to university students that online media skills are necessary for a post graduate job. The older generation expects students to be “digital natives.” She said.
Because of these new demands on recent graduates, social media needs to be integrated into current university courses. A course solely on New Media is not necessary but the implementation of their use in the classroom is. “We, as educators, need to prepare you for a changing world.” She said.
Sweetser, also a co-founder of the Edleman Digital Bootcamp, a dynamic and interactive social media “bootcamp” aimed specifically at college student’s adoption of New Media, stressed that it is as equally important for young people to be familiar with social media as it is for them to create a professional reputation online.
Future employers will not only expect recent graduates to be capable of using online media but also require prospective employers to keep a reputable persona online. Keeping social networking sites, like Facebook, private and regulating what is posted on those sites are very important. She explained.
“You’re young and you know how to do this social media thing” is the attitude young people will face in the work force so preparing for that is vital for future success. Sweetser explained.
Kaye D. Sweetser, who specializes in social media as a public relations tool, explained to university students that online media skills are necessary for a post graduate job. The older generation expects students to be “digital natives.” She said.
Because of these new demands on recent graduates, social media needs to be integrated into current university courses. A course solely on New Media is not necessary but the implementation of their use in the classroom is. “We, as educators, need to prepare you for a changing world.” She said.
Sweetser, also a co-founder of the Edleman Digital Bootcamp, a dynamic and interactive social media “bootcamp” aimed specifically at college student’s adoption of New Media, stressed that it is as equally important for young people to be familiar with social media as it is for them to create a professional reputation online.
Future employers will not only expect recent graduates to be capable of using online media but also require prospective employers to keep a reputable persona online. Keeping social networking sites, like Facebook, private and regulating what is posted on those sites are very important. She explained.
“You’re young and you know how to do this social media thing” is the attitude young people will face in the work force so preparing for that is vital for future success. Sweetser explained.
